It is a given that, with each passing day, online competition and the dispute for the first places in Google's search results become increasingly challenging and demanding. This race - for visibility and relevance - is, above all, due to the fact that appearing on the second page of results, for a given search, little or nothing adds to a given business or project. It's as if we don't exist. On the contrary, the difference between being the first or the second result of a first page, for a relevant keyword , can mean a considerable impact on a brand's notoriety and its business opportunities .
For this very reason, and because Google has become - as never before - the main gateway to any company or idea online , it is a mandatory condition to think of content beyond its aesthetic and editorial quality, lending them their own added value. search engine optimization.
But we cannot stop here. Search engine optimization requires that we make an effort to constantly update our content . That, in addition, we pay attention to the recurring changes that Google promotes in its algorithm. Hundreds of updates take place every year . It is crucial to try to understand what changes each update implements.
Being aware of what is discussed on pages and SEO groups and analyzing the data on our site, when a significant update is implemented, allows us to gauge the impact that the update had on our traffic volume. It helps us to understand whether or not we need to implement corrective measures . On the other hand, verifying a positive evolution, resulting from an update, may point towards the reinforcement of a strategy that is rewarded , in terms of traffic volume, when the algorithm update takes place.