I had many fears when I started to undertake.
The worst of them was to spend a lot of time and continue with dull and ignored marketing by everyone. Until I discovered content marketing .
This advice changed the lives of many entrepreneurs.
Content marketing generates credibility, increases your sales and creates passionate customers for your brand.
He delights because he does this by telling stories . It produces valuable content when talking about the public's interests, about relevant themes, that they provoke.
Unlike that company that looks at the navel itself and only talks about you and your products.
In the real world, imagine that traditional marketing is that type of man who barely knows a girl and already wants to take her home.
Content marketing courts the girl, talks about topics of interest to her, respects the person's time, shows herself to be someone different from others available on the market.
It is natural: do you prefer to hear a good story about a product or listen to that worn ad again, which insists on repeating just how good and cheap the service is?
That's why no one can take traditional marketing anymore.
The numbers point to this.
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In São Paulo alone, more than 2 million people called the Procon service, which prevents telemarketing companies from calling offering services and products.
Half a billion - yes, a billion - people installed Adblock on their computers , a tool that blocks online advertising.
Evidence that the public no longer accepts being interrupted by advertisements while consuming content. It is invasive and ineffective.
I imagine the voice in your head: “Okay, content marketing is wonderful. But it must cost a fortune to do all of that, right? ”
Wrong. Content marketing is 62% cheaper than traditional marketing and generates three times as many leads , according to DemandMetric .
Without content marketing, you will not stand out in this sea of information from traditional advertising.
From experience, those who do this type of marketing are ahead of the competition.
By the end of this text, you will understand what content marketing is, how to do it, the examples and the most common mistakes in the market.
It is not difficult to learn.
You just need to know the way.
What is Content Marketing?
One of my biggest references on this topic, Copyblogger defines it like this:
Content marketing means creating and sharing valuable, free content to attract and convert potential customers into customers, and customers into repeat buyers. The type of content you share is related to what you sell.
In other words, you are educating people so that they know, like and trust you enough to do business with you.
I would summarize it as follows.
Content marketing is the production of interesting and provocative content to win over your target audience.
Over time, this quality content strengthens the relationship with customers, strengthening your brand and generating sales.
Notice the subtlety of this strategy.
Gradually, you build the reputation of greater authority in your market. After all, the best content on the topic always comes from you.
When the customer decides to buy, he will remember you first, not your competitor.
In practice, companies that have adopted this planning have started to reap the rewards.
Content Marketing brings 2.2 times more visits and 3.2 times more leads to companies that adopt it, according to Rock Content .
The most important thing is to understand that content marketing leads you to a purchase, instead of pushing you .
Remember that this strategy is long term. For nobody became authority overnight.
A professor needs many years within the university to be recognized as a reference in the subject he studies.
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With your brand the same process occurs. Produce quality content for a long time to be remembered by your audience.
Later on we will talk about the ideal frequency for posts, based on studies and cases of thousands of companies that have gone through this same snooker.
What is content marketing for?
Content marketing is so strong that it is able to make you sympathize with causes that you never thought of feeling an ounce of sympathy.
Here's an example:
Digital marketing specialist Érico Rocha tells of the time he felt connected to a bank brand.
Let's face it, financial institutions are not the brands that we tend to sympathize with and nurture a lot of affection.
Instead of selling capitalization products, saying that it practices the lowest interest rates on the market, the bank preferred to do it differently.
He made a video in which he educates the consumer on a complicated topic. In this case, inflation.
Erico sums it up: “It made me take a step closer to their brand”