SEO is one of the most misunderstood aspects of digital marketing. These are strategies to improve the positioning of a website in search engines. But it is important to remember that SEO On Page and Off Page are not the same.
We must take into account actions on page and off page, or in other words, such as the actions we take on and off our website. Both have the same purpose, which is to place a website in the top positions of Google. The difference is where these actions are applied.
In this article we will define what each one means and what is the best option for your projects on the web. Look at that!
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What does SEO On Page and SEO Off Page mean?
Can you imagine the number of pages on the Internet? MILLIONS! That's right, there are millions of pages on the web that offer diverse content. Search engines want to offer the best content to their users. So the first thing you need to do is make things easier for Google's robots.
The second step is to make search engines understand that the information you provide is of high quality and very useful for users who browse the Internet. And this is where SEO on page and off page come in .
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With SEO On Page, you can get engines to quickly recognize your content. On the other hand, with SEO Off Page, you show that your content is spread over the Internet, that people talk about it and are interested. These two concepts mix and help each other.
Within SEO On Page it is necessary to consider the domain, the hosting, the url of pages and articles. Likewise, titles, content, formatting such as bold and italics, H1, H2, H3, internal links, external links should also be considered. It does not stop there! The structure and architecture of the website, image optimization, content type, etc. also count in this process. When we talk about SEO Off, we refer fundamentally to the creation of links, backlinks, social signals, etc.
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The truth is that you cannot forget any of them when creating your web project. The On Page SEO and Off Page SEO are equally important for a good ranking of your website or blog.
A good SEO On Page will make search engines send you traffic. That way you can attract and retain potential buyers. On the other hand, Off page SEO is equally important. Linking is a clear indication for search engines that people mention and recommend your content. Without links, your pages and articles will not be indexed, that is, it will not appear in the Google search index, so it will not bring traffic to the site.
Resource :
http://recampus.ning.com/profiles/blogs/seo-on-page-and-off-page
http://facebookhitlist.com/profiles/blogs/seo-on-page-and-off-page
https://cp3.irmp.ucl.ac.be/projects/na62/ticket/1#comment:2221
SEO On Page or SEO Off Page, which is the most important?
There are several factors that contribute to the ranking of sites on Google and many of them are not known to the public. However, there are some simple factors that can be done on and off the site to achieve the goal: appear on Google. We have selected the main practices you need to know and can start doing today. Look at that!
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