Are you lost among the millions of tools that exist for online marketing?
We regularly test new products and we can say that there are more profitable techniques than others…
In this article, we have listed 7 priorities to help you focus your promotional efforts in 2018.
You will learn the basics of success on the web.
And…
You will find a list of the best tools for learning online marketing.
here.What is online marketing?
Online marketing or e-marketing is the set of methods to know, anticipate and stimulate the needs of consumers from the Internet.
Add paragraph text here.DEFINING E-MARKETING
E-marketing consists of using the concepts of marketing and advertising that relate to information and communication technologies (ICT), such as social networks, websites, email marketing, marketing. content, organic referencing (SEO) and digital advertising.How to build your online marketing strategy?
Here are the 7 things you need to know to execute a good internet marketing strategy:1. Create your website and convert your “fans” into customers
The website is the basis of your digital presence. It is generally through him that you can convert your visitors into customers.
Do not mistake yourself…
This is the basis of success on the web.
Create a website. Add content to it. Promote it … Your website is your long-term investment . Everything else is used to maintain this base.
How to convert visitors into customers?
Calls to action, email collection, adding clickable phone numbers, remarketing tags …
General rule:
Never let a prospect leave the site without being able to contact him. A departed client is a lost client.
2. Create content and generate 3.5X more traffic
You understood correctly, according to Hubspot, companies that publish 16 articles per month generate 350% more visits than those that publish 0 to 4 times per month. Content marketing is now essential to increase your credibility and reach a wider audience on the web.Use email marketing and get $ 44 per $ 1 invested
That’s right, while Hubspot says email marketing is increasing your sales, Campaign Monitor quantifies it:
Every dollar invested in email marketing brings in $ 44.
Renew the interest of your prospects by sending personalized newsletters.
Frequent, quality communications can drive interest in your brand and help you grow sales.
4. Promote on social media
Choose the most relevant social networks to reach your customers and make sure to regularly publish shareable content on these strategic platforms. Optimize your organic referencing (SEO)
Google SEO techniques are practically useless if they are not based on a good content strategy.
Learn the basics of natural website SEO .
6. Do digital advertising (PPC)
Digital offers the possibility of quickly obtaining results towards a specific clientele. Discover the power of digital advertising and retargeting to make your target audience see and review your brand.
7. Analyze your data
Web analytical marketing tools are now extremely powerful in deciphering the behavior of your visitors. Learn to interpret data from Google Analytics and Facebook Insights to better understand your target customers.Why do Internet Marketing?
E-marketing gives you the power of the Internet to attract your target audience to your brand with the information they want to receive where they want to receive it.
Digital marketing also allows you to accurately calculate the return on investment (ROI) of your advertisements and thus reduce the costs of your marketing service.Online marketing: where to start?
Target your needs and objectives and determine the right tools to achieve them.
Here is the foundation of a good digital strategy.
Having an up-to-date website, adapted to mobile devices and designed to meet your business objectives, to be at the heart of the strategy and to disseminate its content in social networks.
Have an up-to-date, mobile-friendly website.Develop a good content strategy.Disseminate your content by emailing and social networks.
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